Mixed reality
Make your location come to life, via Augmented / Virtual Reality
How does Augmented reality work?
Augmented reality (AR; literally translated Added Reality) is a live, direct or indirect, image of reality to which elements are added by a computer. These added elements (for example videos, photos or sounds) often contain sensor data or extra information about the environment. By adding computer-made images to real impressions of reality as realistic as possible, a whole new world can be created. In this world, the difference between reality and virtuality is becoming increasingly blurred.
While most companies focus on Augmented Reality applications that are used in combination with a smartphone, we focus more on larger displays such as LCD screens and the large LED video walls.
Vision2Watch has developed its own Augmented engine with which we can give your marketing campaign that little bit extra on different media such as large LED screens so that your campaign stands out. We can supply the complete range of solutions, ranging from just the Augmented Reality development to installation, support and the provision of the necessary audiovisual resources.
Possibilities
Screens show an animation, for example of colored smoke. When a passer-by stands in front of the screen, the smoke disappears and the passer-by sees himself. The next moment the passer-by is on the cover of a magazine, of course displayed in your house style.
Or you look at a screen (processed as a skylight) in the ceiling, on this screen a live image of the outside air is streamed using a 4K webcam. As you get closer to the screen, an animation is triggered by two storks landing on the window and then starting their journey south.
What is Virtual Reality?
Virtual Reality (VR; literally translated Virtual Reality) simulates an environment via a computer. This encourages the user to experience this environment through different senses. Most Virtual Reality environments aim to create a unique and / or interactive experience for the user. This is done via audio and visual effects. By making it as realistic as possible, a completely new world can be created.
Vision2Watch makes the complete content tailored for the customers. An example of this content can be found here.
